Value-driven organisations are the most successful organisations on the planet. Understanding what people value is the key to creating high performing teams. When employees are supported in satisfying their needs, they respond with high levels of engagement and willingly commit their energies to the organisation, bringing passion and creativity to their work. Additionally, as values and culture are inextricably linked, a strong display of value-based professionalism by employees not only demonstrates a strong corporate brand proposition to the organization’s external stakeholder, it attracts and retains good talents.

In this course, participants will be guided to develop a business environment that reflects a positive set of values within a professional framework. Most importantly, these are aligned to the corporate values of SSM vis-à-vis the characteristics and standards of conduct that makes a business stands out.